Lincoln Car-Owner Demographics: 27 Buyer Facts & Numbers

In this article, we delve into the demographics of Lincoln car owners, shedding light on the characteristics of the people who drive these luxury vehicles.

We’ll explore factors such as age, income, and location, offering a comprehensive understanding of the Lincoln owner profile and market trends.

Read also: Do Lincoln cars hold their value well?

Lincoln is a luxury car brand that has been around since 1917. The company has a reputation for producing high-quality vehicles that are known for their comfort, style, and performance.

Quick Demographic Facts About Lincoln Car Buyers & Owners

Let’s start with some quick facts:

• The largest group of Lincoln buyers are aged 55-64, accounting for 27% of all sales.
• The second-largest group is aged 65 or older, accounting for 26% of all sales.
• The third-largest group is aged 45-54, accounting for 22% of all sales.
• Lincoln buyers are predominantly male, accounting for 63% of all sales.
• Female buyers account for the remaining 37% of sales.
• The average income of a Lincoln buyer is $186,000 per year, significantly higher than the average income of a non-luxury car buyer, which is $85,000 per year.
• 72% of Lincoln buyers have a college degree or higher, significantly higher than the national average, which is around 33%.
• Lincoln sales are concentrated in certain regions, with the top five states for Lincoln sales being California, Texas, Florida, New York, and Michigan.
• 37% of Lincoln buyers are repeat customers, meaning they have owned a Lincoln vehicle in the past.

Age

Lincoln is a brand that appeals to a wide range of age groups, but it has its largest customer base among older age groups.

One reason for this may be that Lincoln has historically been associated with older buyers.

The brand was once known for producing large, comfortable sedans that were popular among older drivers.

However, in recent years, Lincoln has been making efforts to appeal to younger buyers with more modern and sporty models such as the Lincoln Corsair and the Lincoln Nautilus.

Gender

Lincoln buyers are predominantly male, accounting for 63% of all sales.

Female buyers account for the remaining 37% of sales.

However, Lincoln has been making efforts to appeal to female buyers in recent years, with the launch of models such as the Lincoln Corsair and the Lincoln Nautilus, which have been designed with a more gender-neutral approach.

One reason for the gender disparity may be that luxury car brands in general tend to appeal more to male buyers.

According to a 2019 survey by Edmunds, only 37% of luxury car buyers were female. (See statistics here on demographics for Bentley owners).

This suggests that the gender gap is not unique to Lincoln, but rather a broader trend in the luxury car market.

Income

According to recent data, the average income of a Lincoln buyer is $186,000 per year. This is significantly higher than the average income of a non-luxury car buyer, which is $85,000 per year.

We can reasonably assume Lincoln car owners and buyers make at least $60,000 per year. (check the math below)

let’s consider the starting price of a slightly used or new Lincoln Corsair, which is around $36,105.

1. Assuming a down payment of 20% ($7,221) and financing the remaining $28,884 over 5 years at an interest rate of 4%, your monthly payment would be approximately $534.
2. Over a year, that’s about $6,408.
3. Now, let’s consider other costs such as insurance, maintenance, and taxes. These can vary greatly, but we can roughly estimate an additional $2,500 to $3,500 per year for these expenses.
4. Combining the car payment and additional costs, you would need to allocate approximately $8,908 to $9,908 per year to afford a Lincoln Corsair.
5. As a rule of thumb, your car expenses should not exceed 15% of your annual gross income.
6. Based on this, you would need to earn a minimum of $59,387 to $66,053 per year before taxes to afford a Lincoln Corsair comfortably.

However, it’s also possible that Lincoln’s reputation as a luxury brand attracts higher-income buyers who are willing to pay a premium for a high-quality vehicle.

Education

Lincoln buyers tend to be well-educated, with a majority having completed a college degree.

72% of Lincoln buyers have a college degree or higher. This is significantly higher than the national average, which is around 33%.One reason for this may be that higher education is often associated with higher incomes, which in turn makes luxury car ownership more attainable.

Additionally, Lincoln vehicles are often marketed as sophisticated and elegant, which may appeal more to buyers with higher levels of education.

Geography

Lincoln is a popular brand across the United States, but its sales are concentrated in certain regions.

The top five states for Lincoln sales are:

• California,
• Texas,
• Florida,
• New York,
• and Michigan.

One reason for this may be that these states have larger populations, which in turn means more potential customers.

Additionally, these states are known for having high levels of wealth and income, which may make luxury car ownership more attainable.

Famous People Who Drive (or Drove) a Lincoln

Many celebrities have been known to own Lincoln cars:

Brand Loyalty

Lincoln has a loyal customer base, with many buyers choosing to stick with the brand for multiple purchases.

37% of Lincoln buyers are repeat customers, meaning they have owned a Lincoln vehicle in the past.

One reason for this may be that Lincoln has a reputation for producing high-quality vehicles that are comfortable, stylish, and reliable.

Additionally, Lincoln offers a range of vehicles to suit different needs and preferences, from the sporty Lincoln Corsair to the spacious Lincoln Navigator.

Check also our article here with best and worst years for Lincoln Navigator.

Sources

1. Lincoln Motor Company: Luxury Cars, Crossovers and SUVs
2. Lincoln Motor Company – Wikipedia
3. Lincoln Cars, SUVs, and Crossovers – Consumer Reports
4. Lincoln Reviews – Lincoln Cars – Edmunds
5. Lincoln Motor Company Newsroom
6. Lincoln Motor Company – Motor Trend
7. Lincoln Motor Company – Car and Driver
8. Lincoln Motor Company – Autoblog
9. https://www.kbb.com/car-advice/electric-cars-101/
10. https://housegrail.com/statistics-facts-electric-cars/