Pickup Truck Demographics: 68 User Facts & Numbers [2023]

Pickup trucks are a popular choice for many households. However, have you ever wondered who exactly is buying these vehicles?

In this blog post, we’ll take a closer look at the demographics of pickup buyers.

We’ll be shedding light on what drives their purchasing decisions and why the minivan remains a top choice for families across different age groups and income brackets.

Quick Demographic Facts for Pickup Truck Buyers

• 88% of pickup truck buyers identify as male.
• 15% of American adults who live alone own pickup trucks.
• The average household income for new Toyota Tundra pickup truck owners is over $83,000 per year.
• The average age of a new Toyota Tundra owner is 54 years old.
• Women own 17% of new Toyota Tundras.
• 50% of new truck buyers in the United States fall into the 25 to 54 age group.

It is interesting to note the diverse demographics represented among pickup truck buyers, whether it be by gender, age, or household income.

Age Demographics

The data reveals a diverse age range among pickup truck owners, with a significant portion being between 50 and 64 years old, and younger owners demonstrating increased diversity in terms of gender and ethnicity.

Gender Demographics

• 88% of pickup truck buyers are men.
• 18% of pickup truck buyers are women.

When we look at truck-driving jobs, the data is even more skewed toward men:

• 10.3% of pickup truck drivers are women
• 89.7% of pickup truck drivers are men

Overall, the pickup truck driving industry, like many other vehicle driving occupations, is predominantly male.

The average male truck driver earns an annual income of $31,126, while female drivers earn an average of $28,704.

It is important for the industry to be aware of these demographics and consider how they may impact the future of the field.

Ethnicity Demographics

• White pickup truck drivers make up 58.6% of the total population of drivers.
• Hispanic or Latino pickup truck drivers account for 19.1% of the driver population.
• Black or African American drivers represent 12.7% of pickup truck operators.

In addition, a 2020 study conducted by Strategic Vision’s New Vehicle Experience Study analyzed data from 46,000 respondents and found the following:

• 84% of pickup truck owners identified as White.
• 16% of pickup buyers identified as belonging to a racial or ethnic minority group.

In comparison to the general population, both SUV and pickup truck buyers from racial or ethnic minority groups are significantly underrepresented.

Just 16% of pickup buyers and 23% of SUV buyers belong to this category, while they comprise about 40% of the overall population.

These statistics convey the current landscape of pickup truck driver demographics in the United States.

As pickup trucks remain popular among various drivers, understanding the ethnicity breakdown can shed light on trends and patterns within this segment of the automotive market.

Education Level Demographics

• Over 90% of American adults have at least a high school-level education. Among pickup truck owners, this figure is slightly lower, with 70% of pickup owners having completed at least high school.
• 41% of pickup owners graduated high school and have no additional education.
• 28% of pickup truck owners hold a bachelor’s degree or higher.

It is interesting to note that the demographic makeup of pickup truck drivers in the United States exhibits lower educational attainment levels when compared to the general population.

While there is a strong representation of White individuals among pickup truck drivers, there is notable diversity in terms of ethnicity.

Average Income Level

• The average household income for new Toyota Tundra pickup truck owners is over $83,000 per year.
• The median household income in the United States in 2017 was $61,372.

In terms of gender and income for pickup truck drivers:

• Male pickup truck drivers have an average income of $31,126.
• Female pickup truck drivers have an average income of $28,704.

For truck drivers in general:

• Male truck drivers have an average income of $58,542.
• Female truck drivers have an average income of $51,640.

The figures examined reveal differences in income levels depending on the make and model of the pickup truck, as well as potential disparities between male and female drivers.

Other Interesting Facts about Pickup Truck Buyers

• The top household values for the buyers of new pickups across the U.S. are:
  • $250k – $350k
  • $200k – $250k
  • $160k – $200k
  • $450k – $750k

Here are more interesting statistics about pickup truck buyers.

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