Toyota Car Owners: 59 Demographic Facts & Numbers [2023]

From the sporty Corolla to the rugged Tacoma, Toyota has a model for every taste and need.

In this blog post, we’ll take a closer look at the people who drive these reliable vehicles and explore what makes Toyota ownership so special.

So grab a seat, put on your seatbelt, and let’s hit the road together!

Quick Demographic Facts About Toyota Car Owners

Toyota buyers tend to be diverse, with a majority being between 35 and 54 years old, evenly split between men and women, and primarily White or Asian. A significant percentage of Toyota buyers have a bachelor’s degree or higher, and most have an annual income of over $50,000.

  • 9-10 percent of U.S. respondents aged 18 to 29 years state they primarily drive a Toyota.
  • The typical owner buyer demographic for the Corolla models comprises men and women in equal proportions.
  • Corolla buyers are on the young side, and are aged 49 years on average.
  • Corolla owners earn around $52,619, which is lesser than what the average compact car buyer earns ($70,279).

These facts highlight Toyota’s significant presence in the US market, with a diverse demographic of buyers.

Age Demographics for Toyota Car Owners

Age Range Percentage
18-24 12%
25-34 22%
35-44 20%
45-54 19%
55+ 27%
  • In 2022, 9% of Toyota car owners in the United States were aged 18 to 29 years old.
  • The main demographic for Toyota customers tends to be middle-aged individuals, ranging from 30 to 50 years old.
  • Approximately half of all car owners in the U.S. are over the age of 60.

These statistics indicate that Toyota vehicles appeal to a wide range of customers, with a particular focus on middle-aged consumers. While younger individuals represent a smaller portion of the market, older customers continue to make up a significant share of car owners.

Gender Demographics for Toyota Car Owners

Toyota owners/buyers in percentage sorted by gender:

Gender Percentage
Male 54%
Female 46%

Toyota is one of the car brands in the U.S. that does really well at attracting a female buyer demographics. It’s rare to see the numbers be that close.

In the United States, there is a difference in car ownership between men and women. For example, men are more likely to own trucks, with 86% of new truck buyers being male, while SUV buyers have a more even distribution.

  • It is important to note that the difference in vehicle ownership by gender is slowly decreasing over time.

When focusing specifically on Toyota car owners, the available data does not provide a clear gender breakdown for this brand. However, understanding the overall gender distribution in car ownership can still provide valuable insight.

Ethnicity Demographics for Toyota Car Owners

Toyota has only 60-65% white customers which means they sell very well among other ethnic groups.

The majority of Toyota owners are White, followed by Hispanic, Asian, African American, and other ethnicities. This is similar to almost any other car brand.

It’s interesting, however, to note that Toyota is the #1 car brand among Afican-American. 15% of African-Americans drive a Toyota. That also indicates that Toyota is popular among Hispanics and Latinos, which typically follows the tendency we see among African-Americans.

Average Income Level for Toyota Car Owners

Toyota caters to an audience with slightly higher household income than average. Toyota’s main target group has a household income of around $90K per year, which indicates the successful Tacomas, Corollas, Highlanders, RAV4s, and Camrys.

These cars are full-size cars, mid-size crossovers, SUVs, and small trucks. These cars require a good household income.

With Toyota offering a diverse range of vehicles to cater to different budgets, it is evident that the brand appeals to consumers across the socioeconomic spectrum.

Other Interesting Facts About Toyota

  1. Toyota is headquartered in Toyota City, Japan.
  2. The Toyota Corolla is the best-selling car of all time, with over 44 million units sold since its introduction in 1966.
  3. Toyota has a market capitalization of over $200 billion as of May 2023.
  4. The Toyota Prius is the world’s first mass-produced hybrid car.
  5. Toyota is the parent company of Lexus, Scion, Daihatsu, and Hino Motors.
  6. In 2021, the Toyota RAV4 was the best-selling SUV in the world, with over 1.4 million units sold.
  7. Toyota has over 370,000 employees worldwide.
  8. The Toyota Supra was originally designed to compete with the Chevrolet Corvette in the sports car market.
  9. Toyota has a total of 52 manufacturing facilities in 27 countries worldwide.
  10. The Toyota Hilux is one of the world’s most popular pickup trucks, with over 18 million units sold.
  11. In 2021, Toyota was the top-selling car brand in the United States, with over 2 million units sold.
  12. The Toyota Land Cruiser is one of the most iconic SUVs in the world, with a production history spanning over 70 years.
  13. The Toyota Tundra is the company’s full-size pickup truck and has been in production since 1999.
  14. Toyota has over 40 hybrid and electric models in its lineup as of 2023.
  15. In 2020, Toyota invested $400 million in Chinese ride-hailing giant Didi Chuxing.
  16. Toyota is the world’s largest manufacturer of hybrid vehicles.
  17. The Toyota 2000GT is a classic sports car and one of the most valuable Japanese cars ever sold, with a record sale of $1.2 million.
  18. Toyota has won the 24 Hours of Le Mans race multiple times, including a record-breaking 7 consecutive wins from 1986 to 1992.
  19. In 2021, Toyota announced that it would invest $13.6 billion in electric vehicle development by 2030.
  20. The Toyota MR2 was a popular sports car produced from 1984 to 2007.
  21. Toyota has a strong presence in NASCAR, with over 150 race wins and 5 manufacturer championships.
  22. The Toyota Mirai is a hydrogen fuel cell vehicle that can travel up to 312 miles on a single tank.
  23. Toyota’s luxury division, Lexus, was introduced in 1989 and has become one of the most popular luxury car brands in the world.
  24. The Toyota Camry is one of the best-selling mid-size cars in the world, with over 19 million units sold since 1982.
  25. In 2021, Toyota announced plans to build a prototype “city of the future” at the base of Mount Fuji in Japan.
  26. Toyota has a strong commitment to sustainability and has set a goal of achieving net-zero emissions by 2050.
  27. The Toyota Yaris is a popular subcompact car that has won multiple awards, including the European Car of the Year award in 2021.
  28. In 2022, Toyota announced a partnership with Panasonic to develop solid-state batteries for electric vehicles.
  29. The Toyota GR Supra is a high-performance sports car that has been praised for its handling and acceleration.
  30. Toyota has been ranked among the top 10 companies in the world for reputation by Forbes magazine.

These facts showcase Toyota’s impressive growth and success in the automotive industry as one of the most prominent car manufacturers globally.



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