Ford has been an iconic American car brand for over a century, producing a wide range of vehicles from sports cars to pickup trucks.
But who are the people that drive and own Ford cars today?
In this blog post, we delve into the demographic data to paint a picture of the typical Ford car owner.
Table of Contents
Let’s dive in.
Quick Demographic Facts About Ford Car Owners
- In 2018, 11 percent of respondents aged 18 to 29 years owned a Ford in the United States.
- In 2013, about 27% of the US workforce were members of a minority group and were among the Ford demographics.
- Women made up 22% of Ford’s workforce in 2013 and held 17% of management positions globally.
- Regarding enthusiast vehicle owners, 53% of 1994-2004 Ford Mustang owners owned their home, had an annual household income of $61,741, and 62% were male.
- For 2010-2013 Chevrolet Camaro owners, 22% were aged 35-44, possessed an annual household income of $74,203, and 72% were male.
The data reveals interesting trends in Ford car ownership, such as the age distribution, representation of minority groups, and gender balance in the demographics.
Age Demographics for Ford Car Owners
Ford tends to attract slightly older demographics than average. The median age is around 54 years old, while the very popular Mustang models are pulling that number down toward younger demographics. The 54-year median would certainly be higher, had it not been for the Mustang sales among young men.
The age group that currently favors medium and large SUVs over small ones, including Fords, is 35 to 44 years old, which also includes the oldest millennials and youngest Gen Xers.
Notably, the growing interest of younger demographics in Ford vehicles showcases the brand’s ability to cater to the preferences of different age groups, making it a versatile and popular choice for many Americans.
Gender Demographics for Ford Car Owners
Back in 2018, around 1o% of respondents aged 18 to 29 years old in the United States reported owning a Ford vehicle.
In light of these numbers, it is apparent that Ford car ownership varies by gender, age group, and profession, with a changing demographic landscape reflecting the broader societal shifts.
Ethnicity Demographics for Ford Car Owners
The main ethnic demographic for Ford is white Americans – probably 65-70% of Ford buyers are white.
That said, Ford has a good grip on the African-American audience with almost 12% of buyers being African-American. This is on the high end and only Toyota beat that (with 15% African-American buyers). That also suggests a good deal of Latino and Hispanic buyers among Ford’s demographics.
Factors such as geographic location, income, and preferences may influence these figures across different regions.
Education Level Demographics for Ford Car Owners
In general, a large proportion of Ford car owners tend to be well-educated, with many holding a college degree or higher.
These numbers highlight that a significant majority of Ford car owners have at least some college education. Additionally, Ford’s appeal as a brand is wide-ranging, given the diverse educational backgrounds of its customer base.
It is evident from the data that Ford successfully attracts car buyers from a broad range of educational demographics. This could be attributed to the versatility of the brand’s car lineup, catering to various preferences and needs of its customers.
Average Income Level for Ford Car Owners
The average income bracket for Ford buyers is around $85K, which is slightly higher than the average household income.
That said, Ford caters to the middle class with high sales numbers and average-priced sedans, SUVs, and trucks.
The data reveals that as household income increases, the percentage of those leasing a car also rises, indicating a higher likelihood of Ford car ownership among individuals within higher income brackets.
Other Interesting Facts About Ford Car Owners
- Ford was founded in 1903 by Henry Ford in Dearborn, Michigan.
- Ford is one of the largest car manufacturers in the world.
- The company operates in over 100 countries and has around 186,000 employees.
- Ford sells around 5.5 million vehicles annually.
- The Ford F-Series is the best-selling vehicle in the United States.
- The Ford Mustang is one of the most iconic American sports cars ever made.
- The Model T, introduced in 1908, was the first car to be mass-produced on an assembly line.
- The Ford GT40 won the 24 Hours of Le Mans four times in a row from 1966 to 1969.
- In 2021, Ford announced plans to stop selling passenger cars in South America and India to focus on trucks and SUVs.
- The company has invested heavily in electric vehicles and plans to have an all-electric F-150 available in 2022.
- Ford’s net income in 2020 was $1.3 billion.
- Ford has been listed on the New York Stock Exchange since 1956.
- The company’s market capitalization was over $55 billion as of May 2023.
- The Ford Piquette Avenue Plant in Detroit is where the Model T was first produced.
- In 2019, Ford announced plans to invest $11 billion in electric vehicles.
- Ford has been involved in various motorsport competitions, including NASCAR and rally racing.
- The Ford Ranger is a popular mid-size pickup truck.
- The Ford Transit is a widely-used commercial van.
- Ford’s current CEO is Jim Farley.
- In 2020, Ford launched a new line of Bronco SUVs, including the Bronco Sport and the two-door and four-door Bronco models.
- The company has a partnership with Volkswagen to develop electric and autonomous vehicles.
- Ford owns several other car brands, including Lincoln, Mercury, and Troller.
- In 2019, Ford sold its luxury car brand, Aston Martin.
- The Ford Motor Company Fund provides support for various charitable and community programs.
- In 2021, Ford announced a new joint venture with South Korean battery maker SK Innovation to build battery cells in the US.
- Ford has produced various concept cars over the years, including the Ford Nucleon and the Ford Probe.
- The Ford Fusion was a popular mid-size sedan that was discontinued in 2020.
- The Ford Bronco was originally introduced in 1965 and ran until 1996 before being revived in 2020.
- The company has faced several controversies over the years, including accusations of unethical behavior and recalls due to safety issues.
- Ford has won numerous awards for its vehicles, including Motor Trend’s Truck of the Year and Car of the Year.
- Ford Motor Company was founded in 1903 by Henry Ford.
- In 2019, Ford sold approximately 2.4 million vehicles in the United States alone.
- The Ford F-Series pickup truck has been the best-selling vehicle in America for over 40 years.
- As of 2021, Ford is the fifth-largest automaker in the world based on the number of vehicles sold.
- The Ford Mustang was introduced in 1964 and has been in continuous production since.
- The Ford Motor Company owns other automotive brands including Lincoln, Mercury, and Troller.
- Ford employs over 180,000 people globally.
- In 2020, Ford’s revenue was approximately $127 billion.
- The Ford GT supercar has a top speed of 216 mph and can go from 0 to 60 mph in just 2.8 seconds.
- The Ford Model T was the first mass-produced automobile in the world, with over 15 million units produced.
- In 2019, 52% of Ford vehicle owners in the United States were male.
- The Ford Bronco was originally produced from 1965 to 1996 and was reintroduced in 2021.
- Ford has produced more than 350 million vehicles since its founding.
- The Ford Ranger pickup truck returned to the U.S. market in 2019 after an 8-year hiatus.
- In 2021, Ford announced that it will only produce electric vehicles in Europe by 2030.
- In 2020, the Ford F-Series pickup truck was the best-selling vehicle in the United States with over 787,000 units sold.
- The Ford Piquette Avenue Plant, where the Model T was developed and first produced, is now a National Historic Landmark.
- The Ford GT40 won the 24 Hours of Le Mans endurance race four times in a row from 1966 to 1969.
- Ford’s Dearborn Truck Plant in Michigan is one of the largest auto manufacturing facilities in the world.
- The Ford Mustang Mach-E, an electric crossover SUV, was introduced in 2020.
- In 2019, the Ford Escape was the best-selling SUV in the United States with over 241,000 units sold.
- The Ford Motor Company was the first automaker to introduce seat belts as standard equipment in 1955.
- Ford has been involved in motorsports for over a century, including NASCAR, IndyCar, and rally racing.
- In 2021, Ford announced that it will invest $22 billion in electric vehicle development by 2025.
- The Ford Transit van has been in production since 1965 and is now available in over 100 countries.
- In 2021, the Ford Bronco won the North American SUV of the Year award.
- The Ford Mustang Shelby GT500 has a supercharged V8 engine producing over 700 horsepower.
- Ford has partnered with Rivian, an electric vehicle startup, to develop a new electric vehicle platform.
- The Ford Fusion sedan was discontinued in 2020 after 14 years of production.
These numbers showcase the wide range of fascinating facts about Ford car owners and the history of the brand itself.