Audi is a luxury car brand owned by Volkswagen, and its drivers are a diverse group in terms of age, gender, ethnicity, education level, and income.
In this blog post, we’ll take a closer look at the demographics of Audi car buyers in the United States.
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Let’s dive in.
Quick Demographic Facts About Audi Owners
The average household income of a 2008-2013 Audi owner is $101,724; for comparison, the average U.S. household income is around $51,000.
These data points provide an overview of the demographics of Audi owners, showcasing their age distribution, gender, and average household income.
Age Demographics for Audi Owners
4 percent of respondents aged 18 to 29 years primarily drive an Audi in the United States in 2022. back in 2014, 50% of Audi sales were to Gen X and Gen Y age customers.
52% of 2008-2013 Audi Owners are between the ages 35 and 54.
These numbers indicate that Audi owners tend to be younger and have higher incomes than the average car owner, likely due to the luxury and performance associated with the brand.
Gender Demographics for Audi Owners
- 66% of 2008-2013 Audi owners are male, while 34% are female.
- This indicates a significantly higher percentage of male Audi owners compared to female owners.
Despite the higher percentage of male Audi owners, it is evident that women also constitute a considerable segment of the Audi ownership demographic. The luxury car market, in general, has seen a shift towards more gender-balanced ownership over the years, and Audi is no exception to this trend.
Taking these figures into account, it is essential for marketers and businesses within the automotive industry to acknowledge the diverse demographics that encompass Audi ownership. Catering to the unique preferences and needs of both male and female owners can present growth opportunities for businesses within this market segment.
Ethnicity Demographics for Audi Owners
- White Audi owners constitute 55% of the demographic.
- Hispanic or Latino Audi owners make up 22%.
- Black or African American Audi owners account for 12%.
- Other ethnicities owning Audis were not provided in the search results, but it can be inferred that they comprise the remaining 11%.
These percentages support the understanding that Audi ownership extends across multiple ethnic groups. The majority is the White demographic, followed by the Hispanic/Latino and Black/African American communities.
Education Level Demographics for Audi Owners
- More than 50% of convertible Audi car owners have at least a bachelor’s degree, compared to 38.2% of the general population.
- Approximately 19% of convertible Audi buyers have an average household income exceeding $175,000.
- Around 11.7% of convertible Audi owners own a home valued at more than $1 million.
Here are more demographic data on convertible car owners across car brands.
The data presented above showcases the strong correlation between higher education levels and Audi ownership. Convertible Audi owners are more likely to have completed a higher level of education and to have a higher household income than the general population.
Average Income Level for Audi Owners
- In 2022, the median household income for a typical Audi A3 buyer was around $120,000 a year, with mean household income rising to $200,000 for RS 3 buyers.
- Across all Audi models, the median household income was found to be $100,000, with a significant percentage of owners earning even more.
- For 2008-2013 Audi owners, the average household income was reported to be $101,724. In comparison, the average U.S. household income around that time was approximately $51,000.
It is evident from the data that Audi owners tend to have higher income levels compared to the national average. This indicates that owning an Audi is associated with a higher socioeconomic status in society.
Other Interesting Facts About Audi Owners
- In 2020, Audi’s global revenue was €50 billion.
- The Audi Q5 was the brand’s best-selling model in 2020, with over 290,000 units sold.
- The average age of Audi car buyers in the United States is 51 years old.
- The Audi Q7 was the top-selling model in the U.S. in 2020, with over 27,000 units sold.
- Audi’s parent company, Volkswagen, plans to spend over €35 billion on electric cars by 2025.
- In 2020, the Audi e-tron was the best-selling electric SUV in Europe.
- The Audi R8 is the brand’s only mid-engine sports car.
- Audi is the first German automaker to produce a hydrogen-powered vehicle, the Audi A7 Sportback h-tron.
- The Audi A4 has been named a Consumer Guide Best Buy for 15 consecutive years.
- In 2019, the Audi A3 was the second most stolen car in the U.S.
- The 2021 Audi RS 6 Avant is a station wagon that can go from 0 to 60 mph in 3.5 seconds.
- The Audi Q8 won the World Luxury Car of the Year award in 2019.
- The Audi RS Q8 holds the record for fastest SUV lap time around the Nürburgring race track.
- Audi introduced the first five-cylinder engine in a production car, the Audi 100, in 1976.
- The Audi e-tron GT is a fully electric sports car that can accelerate from 0 to 60 mph in 3.5 seconds.
- The Audi A8 was the world’s first production car to offer Level 3 autonomous driving technology.
- Audi was founded in 1909 and its name is derived from the Latin word “audire,” which means “to listen.”
- The Audi Quattro was the first production car to feature all-wheel drive.
- The Audi A6 was named a Car and Driver 10Best Car for seven consecutive years.
- Audi’s headquarters are located in Ingolstadt, Germany.
- The Audi TT was named one of Car and Driver’s 10Best Cars for 2000 and 2001.
- Audi produces cars in nine countries around the world.
- The Audi S3 has been named a Car and Driver Editor’s Choice.
- Audi offers a range of plug-in hybrid vehicles, including the Audi A7 Sportback TFSI e and the Audi Q5 TFSI e.
- The Audi Q3 was the first SUV to earn a Top Safety Pick+ rating from the Insurance Institute for Highway Safety.
- The Audi A5 Sportback was named a Consumer Guide Best Buy in 2020.
- The Audi A7 Sportback has a drag coefficient of just 0.27, making it one of the most aerodynamic cars on the market.
- Audi’s first full electric car, the e-tron, went on sale in the United States in May 2019.
- The Audi RS 3 was named a Car and Driver Editor’s Choice for 2021.
- The Audi A6 allroad won the 2020 Wards 10 Best Interiors award.
These facts provide an interesting insight into the demographic composition of Audi owners.