Are you curious about who drives Acura cars?
Acura is a luxury car brand owned by Honda, and its drivers are diverse in terms of age, gender, ethnicity, education level, and income.
In this blog post, we’ll take a closer look at the demographics of Acura car buyers in the United States.
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Quick Demographic Facts About Acura Car Owners
Acura car buyers in the US are mostly male (57%) and white (67%), aged 25-54, with a Bachelor’s degree (30%) or some college education (30%), and an income of $50k-$150k (70%). The MDX is popular with 30-45-year-old, married, employed females with a degree and income above $175k.
The Acura MDX’s primary target market is males in their 30s to early 40s who are married with children, have a household income exceeding $160,000, and live an upscale lifestyle while making practical choices for luxury vehicles.
The following demographic facts provide a snapshot of the typical Acura car owner, revealing factors such as gender, age, income, and lifestyle preferences.
Age Demographics for Acura Car Owners
Acura’s target audience is a successful male audience in their upper thirties. This is based on their marketing material, which often portraits min in their thirties around their cars.
About 60% of Acura owners have children under the age of 18.
The age demographics for Acura car owners vary, but some key information shows that Acura buyers are often parents with children, skews towards males, and has a high income demographic.
Gender Demographics for Acura Car Owners
On average, Acura car owners are likely to be male, with a higher percentage of male buyers than female buyers. This is based on general statistics about luxury car buyers.
Ethnicity Demographics for Acura Car Owners
A significant proportion of Acura car owners in the United States self-identify as white, following the trend seen in the general car market.
Minority groups, while not as heavily represented, still comprise a notable percentage of Acura car owners.
It is essential to observe how the diversity of Acura car owners mirrors the general population, although precise figures may vary depending on the data source.
Many factors contribute to these statistics, such as income levels, location, and personal preferences. As Acura positions itself as a luxury car brand, income may play a considerable role in determining ownership demographics.
Education Level Demographics for Acura Car Owners
Acura buyers are well-educated, in general, as Acura is a luxury brand.
They are typically high-income earners with high educations or otherwise successful careers.
Based on the available data, it can be inferred that a significant portion of Acura car owners likely have a college degree or higher, particularly given their higher-than-average household incomes and professional occupations.
Average Income Level for Acura Car Owners
A large portion of Acura owners belong to the high-income group, with around 75% earning over $75,000 annually.
Acura owners tend to be parents, with about 60% having children under the age of 18.
Regarding the income distribution among Acura owners, it is clear that the majority of them fall into a higher income bracket. This demographic trend is reflective of the brand’s market positioning and target audience, aiming for individuals with greater financial means to afford a luxury vehicle.
Read also: Most seen issues with Acura Integra.
Other Interesting Facts About Acura
- Acura is a luxury vehicle division of the Japanese automaker Honda.
- Acura was launched in the United States and Canada in March 1986.
- The Acura lineup features five distinctive models – the ILX and TLX sport sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar.
- All 2021 model year and newer Acura vehicles are made in the U.S., using domestic and globally sourced parts.
- In 2021, Acura sold 158,934 vehicles in the United States.
- The Acura brand hit its peak in the U.S. market in 2005 with 209,610 sales.
- Acura is the first Japanese automotive luxury brand to be launched in China.
- Acura has won numerous awards for safety and reliability, including the Top Safety Pick+ rating from the Insurance Institute for Highway Safety (IIHS).
- Acura’s parent company, Honda, was the first Japanese automaker to launch a luxury brand in the United States.
- Acura was the first automotive brand to introduce a production V6 engine with variable valve timing.
- The Acura NSX was the first production car to feature an all-aluminum monocoque body.
- The Acura NSX was also the first car to feature titanium connecting rods in its engine.
- Acura’s Precision Concept was first shown at the North American International Auto Show in Detroit in 2016.
- Acura’s Precision Concept was designed to showcase the brand’s future design direction.
- Acura’s Type S Concept was first shown at The Quail, a motorsports gathering, in 2019.
- Acura’s Type S Concept previews the return of Acura’s Type S performance models.
- Acura’s Super Handling All-Wheel Drive (SH-AWD) system was first introduced on the 2005 RL sedan.
- Acura’s Super Handling All-Wheel Drive (SH-AWD) system is now available on several Acura models.
- Acura’s Integrated Dynamics System (IDS) allows drivers to select from several driving modes, including Sport, Comfort, and Normal.
- Acura’s A-Spec package adds sporty styling and performance enhancements to select Acura models.
- Acura was the first automaker to offer a factory-installed DVD entertainment system in a vehicle, with the 2000 MDX.
- The Acura NSX was the first car to feature a titanium exhaust system.
- Acura’s Jewel Eye LED headlights are designed to mimic the look of natural sunlight.
- Acura’s ELS Studio Premium Audio System was developed in collaboration with Grammy-winning music producer Elliot Scheiner.
- Acura’s ELS Studio Premium Audio System features up to 16 speakers and 710 watts of power.
- Acura’s True Touchpad Interface is a touchpad-based control system that allows drivers to easily access and control vehicle features.
- Acura’s True Touchpad Interface was first introduced on the 2019 RDX.
- Acura’s Super Handling All-Wheel Drive (SH-AWD) system can distribute up to 70% of torque to the rear wheels.
- Acura’s Super Handling All-Wheel Drive (SH-AWD) system can also transfer up to 100% of torque to either rear wheel.
The data above indicates that Acura has a strong presence in the United States, with a substantial portion of their sales originating from this region. Additionally, Acura’s reliability ratings position it as a trusted and appealing option for potential buyers.